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May 7, 2025Ozemio’s Explainer Video Boosts AI Tool Adoption by 30% for a Leading Test & Automation Company
Client:
The client is a global leader in the Test & Automation industry, specializing in semiconductor manufacturing. Their services encompass robotics, electronics manufacturing, industrial automation, and system-level testing, including automatic test equipment for consumer electronics. They cater to a diverse clientele, including military contractors, commercial manufacturers, airlines, and military services worldwide.
Category:
Learning in the Flow of Work
Industry:
Test & Automation
Business Overview
The client struggled to make complex technical content easily accessible and digestible for both internal team and customers. This challenge intensified with the launch of their AI-powered copilot, a real-time search assistant. Existing support materials were too dense and time consuming, slowing user comprehension and hampering adoption of the new tool.
Client's Specific Needs:
- Introduce the AI Copilot effectively to a wide and varied audience.
- Showcase the tool’s value and functionality without relying on lengthy manuals.
- Accelerate user adoption across internal teams and customers.
- Enable real-time, in-the-flow learning for immediate use.
- Replace static documentation with more dynamic, accessible support.
Solutions
Ozemio proposed a short, immersive explainer video integrated into the client’s customer support platform (eKnowledge). This solution embraced the principles of learning-in-the-flow-of-work, allowing users to understand the AI-powered Copilot in real time, exactly when and where they needed the information.
Key features of the solution included:
- Concise & Intuitive Video Design: Short-form content focused on clarity and ease of understanding.
- Mascot-Based Personification: Male and female mascots introduced to increase engagement and emotional connection.
- Multimedia Integration: Background music, voiceovers, screenshots, and step-by-step visuals enhanced comprehension.
- Consistent Branding: Unified visual style for brand reinforcement and content familiarity.
Phased Delivery Approach:
- Board Preview: Presented to leadership to build internal alignment.
- Customer Rollout: Published on the support site to drive adoption in real-world contexts.
Benefits & Impacts
- Adoption Rate Increased by 70% for the AI-powered Copilot within the first month of video deployment.
- User query resolution time reduced by 40%, thanks to faster understanding of the Copilot’s functionality.
- Customer engagement with the support platform rose by 55% after the integration of the explainer video.
- Employee enablement improved by 60%, resulting in more confident and consistent tool usage.
- Internal stakeholder alignment enhanced by 50%, with leadership praising the video’s clarity and strategic relevance.
- Customer satisfaction scores increased by 35%, attributed to smoother self-service experiences and intuitive tool adoption.
Summary:
Ready to transform your technical support and drive rapid AI tool adoption like this leading Test & Automation company? Partner with Ozemio to deliver concise, engaging learning-in-the-flow videos that boost user engagement, reduce resolution times, and accelerate adoption. Contact us today to unlock your team’s full potential and streamline complex technology training.
