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How Ozemio’s Custom Learning Modules with Sales Enablement Solution Achieved 100% Training Adoption for the World’s Largest Cosmetics & Beauty Leader

How Ozemio’s Custom Learning Modules with Sales Enablement Solution Achieved 100% Training Adoption for the World’s Largest Cosmetics & Beauty Leader
Client:
Headquartered in France, the client is the world’s largest cosmetics and beauty company, known for its extensive portfolio spanning consumer beauty, professional haircare, luxury cosmetics, and dermatological product categories. Serving salons, retail consumers, and professional artists worldwide, the organization is recognized for its innovation, trend leadership, and high-performance beauty solutions.
 
However, the company faced mounting challenges, including rising client concerns about hair damage and over-processing, difficulty differentiating in an oversaturated vibrant-color market, inconsistent stylist training across regions, and widening skill gaps that impacted brand experience and product advocacy.
 
Category:

Custom Content & Sales Enablement

Industry:

Cosmetics and beauty products

Business Overview

Challenges

Growing Client Apprehension

Clients increasingly fear damage, brittleness, and weakening from repeated color and lightening services.

Rapid Product Complexity

Pace of new technical product launches and advanced color techniques outpaces traditional, static training methods.

Market Saturation

Highly saturated market requires superior stylist technique and science-backed consultation to distinguish the brand.

Knowledge-to-Sales Gap

Stylists lacked skills in consultative selling, preventing them from mapping product science to specific client needs and concerns.

Solutions 

1. Structured Learning Pathway (15 Modules)

Created a progressive learning pathway covering technical product mastery (fundamentals and science) and sales enablement (consultation and application).

2. Persona-Based Consultation Training

Introduced high-fidelity scenarios to teach stylists how to accurately identify diverse client needs and respond effectively to fears related to damage and texture change.

3. Advanced Technique Proficiency

Provided detailed, step-by-step tutorials on high-demand, complex skills like Color Melting and multi-tone gradient creation (e.g., Smokey Melt, Unicorn Melt).

4. Gamified “Tour Challenge” Journey

Transformed the curriculum into an engaging, interactive journey using a New York–themed map with color-based checkpoints to drive engagement and improve retention.

5. Brand-Aligned Design

Ensured the entire digital ecosystem reflected the client's premium visual identity, reinforcing brand professionalism and creative vision.

 

Benefits & Impacts

1. 100% Training Adoption Rate

2. 98% L1 Evaluation Score (Learner Satisfaction)

3. 95% L2 Evaluation Score (Knowledge Gain)

4. 87% Customer Satisfaction Score (CSS)

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