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April 15, 2025How Ozemio Expanded Market Reach by 70% for a California-Based Sales Training Leader with Scalable Digital Learning
Client:
A global sales training organization headquartered in Carlsbad, California. The company offers a practical and repeatable sales methodology that helps professionals sell on value instead of price. Their services include value-based sales training, virtual sales training, and sales coaching. Their proven framework enables sales teams to align their process with buyer needs, build stronger relationships, and close deals faster.
Category:
Sales Enablement
Industry:
Professional Training
Business Overview
The client was seeking to expand beyond traditional instructor-led models. Their proven value-based selling methodology had been successful with large enterprises but was limited in scale, reach, and accessibility. As the demand grew among small businesses, solopreneurs, and domain experts with no formal sales background, the client faced key challenges in digitizing their content without compromising quality or effectiveness. The client needs to:
- Transition from facilitator-led sessions to a scalable digital solution
- Consolidate expert knowledge into a cohesive self-paced learning format
- Reach underserved markets like SMBs and individual professionals
- Build sales confidence among non-sales experts
- Deliver consistent, high-impact training across devices and geographies
- Accelerate course development and future content updates through technology
Solutions:
Ozemio partnered with the client to design and develop a comprehensive digital sales enablement program. The result was an engaging, accessible, and scalable eLearning solution rooted in their proven sales framework.
Key features included:
- 11-section eLearning journey: A self-paced course combining foundational concepts with real-world application through interactive activities and scenarios.
- Instructional design expertise: Learner-centric design built to increase sales confidence and practical competence.
- Responsive and accessible tech: HTML5-based design compatible across devices and aligned with WCAG standards.
- Unified learning design: Clear interface, tooltips, and seamless navigation for all user types.
- Active learning methods: Knowledge checks, scenario-based questions, and spaced repetition to improve engagement and retention.
- Practical takeaways: Downloadable templates and guided reflection exercises for real-world application.
- Assessment-driven learning: Pre- and post-assessments to track learner progress and personalize the learning journey.
Benefits & Impact
- 70% expansion in market reach, making training accessible to solopreneurs and small businesses
- 50% reduction in development time, delivering 13.5 hours of content in just 7 months
- 65% improvement in learner engagement, with high feedback scores for relevance and usability
- 60% boost in learner confidence and skill application, based on early survey results
- 80% reduction in dependency on facilitator-led sessions, enabling anytime, anywhere access
- 45% enhancement in internal efficiency through AI-assisted workflows for faster updates and content creation
Want to scale your training and reach new markets faster? Ozemio helped a global sales training leader grow its market reach and redefine how sales training is delivered in today’s digital landscape. Our digital learning solution delivers engaging, efficient training, designed for flexibility and impact, setting a scalable foundation for future training.
