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November 8, 2024Ozemio’s Bite-Sized Learning Video Solution Boosts a Global Pharmaceutical Leader’s Digital Transformation and Sales
Client:
Headquartered in Leverkusen, Germany, the client is a global pharmaceutical and biotech leader specializing in innovative medical devices, diagnostics, and services. They enhance patient care by combining advanced technology with evidence-based practices, supporting healthcare providers in delivering efficient and effective solutions.
Category:
Best Use of Video for Learning
Industry:
Pharmaceuticals and Biotechnology
Business Overview
While undergoing a digital transformation aimed at optimizing patient health through innovative solutions, the client recognized the need to empower its sales teams with the right tools and knowledge. To support the introduction of an AI-driven product that would enhance customer engagement and drive sales, the company sought a plan to enable its workforce to deliver seamless customer experiences and improve sales opportunities. This challenge required the client to create an impactful learning strategy to meet these specific needs:
- Develop a concise and engaging training video for employee enablement.
- Equip sales teams to introduce the AI-driven product effectively.
- Enhance customer engagement and increase sales opportunities.
- Align content with the company’s digital transformation objectives.
- Provide a user-friendly learning experience for employees.
Solutions
Ozemio provided a comprehensive solution focused on delivering an impactful and engaging learning experience. The key points included:
- Creation of a Short, Engaging Training Video: Ozemio designed a concise, under-two-minute video that introduced and explained the innovative AI-driven product, ensuring that employees across various departments could quickly grasp the product’s features and functionalities.
- Simplification of Complex Concepts: The video employed a blend of visuals and animations to break down complex AI and algorithmic concepts, making them accessible and easy to understand for all employees.
- Interactive Learning Experience: The video utilized a mix of visual and audio elements to maintain engagement, employing smooth transitions and simple language to ensure a seamless learning experience.
- Multifaceted Delivery Strategy: The video was delivered through multiple channels including the company’s Learning Management System (LMS), internal leadership forums, and knowledge management platforms to ensure maximum reach and accessibility.
- Focus on Product Adoption and Sales Enablement: The video was tailored to both explain the product and also drive sales opportunities by empowering employees to better engage with customers and explain to customers how to utilize the product to its maximum potential.
- Measurable Impact Assessment: Ozemio's solution included tracking product adoption, customer satisfaction, and sales improvements through the learning video, ensuring that the training content directly contributed to business outcomes.
These solutions helped drive product adoption and improve customer interactions by aligning with the client's digital transformation goals.
Benefits & Impacts
- Increased Product Adoption: Achieved a 60% increase in product adoption rates within the first quarter of launch.
- Improved Employee Engagement: Engagement metrics showed a 70% improvement, with employees reporting greater clarity on product use.
- Enhanced Customer Satisfaction: Customer satisfaction scores increased by 55%, attributed to employees' ability to offer personalized recommendations.
- Boosted Sales Opportunities: Sales opportunities increased 30% due to informed and effective employee interactions.
