How Ozemio’s Award-Winning Solution Simplified Complex Tool Communication and Resolved Key Sales Challenges for a Leading Automation Company
November 8, 2024
How Ozemio’s Award-Winning Solutions Transformed Onboarding for One of the World’s Largest Gold Mines
October 16, 2024How Ozemio’s Award-Winning Mobile-First Training Increased Employee Knowledge and Customer Service at a Leading Pharmaceutical Company
Client:
A global pharmaceutical and biotech leader based in Germany, renowned for its vast presence in consumer health, prescription drugs, and agricultural products.
Category:
Data Science Customer Insights (DSCI) Product Awareness Training Series
Industry:
Pharmaceuticals and Biotechnology
Overview
The client was undergoing a digital transformation to streamline communication methods within the pharmaceutical industry. A key component of this transformation was the introduction of a new digital marketing products ecosystem, leveraging AI and big data. However, the client faced challenges in effectively training their employees in this new system. Their specific needs included:
- Effective Knowledge Transfer: The client needed a solution to efficiently educate their employees about the functionalities and complexities of the new digital marketing products.
- Flexible Learning: The client required a training solution that could accommodate the diverse schedules and learning preferences of their employees.
- Engaging Learning Experience: The client sought a training program that could capture the attention of their employees and make the learning process enjoyable.
- Measurable Impact: The client wanted to measure the effectiveness of the training program in terms of increased employee knowledge and improved job performance.
Solutions:
Ozemio partnered with the client to develop a series of mobile-friendly learning modules titled "Data Science Customer Insights (DSCI) Product Awareness Training Series." These modules addressed the learning needs of diverse employee profiles. The solution included:
- Targeted Learning: Focused on educating the client's DSCI team on the functionalities and complexities of the new digital marketing products.
- Cubix, the Knowledgeable Mascot: The interactive mascot provided insights and relatable analogies, simplifying complex concepts.
- Analogies for Conceptual Understanding: Analogies helped bridge technical ideas with familiar scenarios, aiding in deeper comprehension.
- Learning Checkpoints: Periodic assessments reinforced key takeaways, increasing retention and application.
- One-page Handouts: Summarized content offered as quick-reference material to support learning applications on the job.
Benefits & Impact
- 80% Knowledge retention boosted, empowering employees in digital marketing strategies.
- 75% Completion rates achieved through a mobile-first, accessible design for global teams.
- 90% Satisfaction in engagement, driven by interactive learning activities.
- 60% Cost reduction by minimizing facilitator-led sessions.
Award Details: Ozemio's DSCI product awareness training series won silver in the Best Custom Content category at the Brandon Hall Awards, recognizing its effectiveness and innovative approach.
