How Ozemio’s Award-Winning Solution Simplified Complex Tool Communication and Resolved Key Sales Challenges for a Leading Automation Company

Client:

The client, headquartered in Massachusetts, specializes in semiconductor manufacturing, robotics, and system-level testing. They provide test equipment for consumer electronics and help build innovative products.

Category:

Best Learning in the Flow of Work

Industry:

Test & Automation

The client faced challenges in effectively educating their customers about the features and benefits of their complex tools. Specifically, the sales engineers were struggling to explain the technical concepts behind their tools without the use of visual aids or engaging narratives. The lack of a concise synopsis for each tool made it challenging for customers to understand the full impact a product could have on their workflows. This gap led to customer confusion and a slower product adoption process. The client's specific needs:

Improve customer understanding of complex technical tools and their functionality
Provide accessible and engaging educational resources to support product adoption
Enable customers to assess the impact of tools on their workflows
Streamline communication of technical concepts through visual and interactive content
Integrate educational resources into the company's existing support site for easy access

Solutions:

Ozemio partnered with the client to offer an effective solution to their problem. The solution included:

Short Explainer Videos: Ozemio recommended a series of concise explainer videos featuring the client's tools, such as the Oasis suite. These videos, enriched with audio and visuals, delivered clear and concise information about each tool's functionalities and potential impact.
Learning in the Flow of Work: The videos were designed for accessibility and integration into customer workflows. They were hosted on the client's support site for on-demand access. The sales engineers were equipped with the videos on their mobile devices for easy presentation during customer interactions.
Mascots and Visual Elements: Mascots were introduced to guide customers through the videos, making the content more relatable and engaging. The inclusion of screenshots and process steps further enhanced understanding.
Concise and Engaging Content: The videos were designed to be short and focused on key tool features and benefits, making it easy for customers to quickly grasp essential information.
Audio Integration: Audio enhancements provided an immersive experience, ensuring the message was not only understood but also retained.

Benefits & Impacts

35% Increase in Sales Effectiveness: Sales engineers were able to deliver clearer product explanations, leading to faster sales cycles and a significant boost in sales volume.
60% Boost in Customer Engagement: Engaging video content improved customer understanding, resulting in a marked increase in interaction with the brand and its products.
65% Growth in Tool Usage: With easily accessible educational resources, customers were empowered to make more informed decisions, leading to a substantial rise in tool adoption and increased satisfaction.
55% Improvement in Support Efficiency: The clarity provided by the explainer videos helped reduce repetitive customer queries, streamlining the support process and allowing for quicker issue resolution.

Award Details: Ozemio's innovative learning-in-the-flow-of-work microlearning video solutions won a Bronze Award in the Brandon Hall Group's Best Learning in the Flow of Work Category, recognizing its effectiveness to integrating learning resources directly into the customer's workflow.