Yamaha - Responsive E-learning Courses Delivered as Short Nuggets
Service Case Study
Yamaha Motors wanted to train their sales employees, Customer service department, dealers and internal staff on sales process, enquiry management system, inside marketing tools, outdoor activities and customer satisfaction.
The employees were having basic knowledge, but it was essential to provide advance level training to enhance the overall performance of the employees and dealer network.
They wanted to create around 2 hours of eLearning content which would be uploaded on LMS so that training could be accessed by wide range of audience at different geographical locations.
The classroom training was very expensive. Arranging for trainers, setting up classroom trainings and other logistics were much more expensive for them. Hence, they wanted to go the eLearning way.
ELearning in English would be well received in south zone, but audience in North India needed localized version.
Ozemio recommended to create courses which were compatible as well as responsive on laptops, desktops, mobile phones, as well as tablets that would cater to their wide range of audience.
Training course was divided into six or seven modules of approximately 15 minutes of nugget. Smaller modules/nuggets could smoothly run on all the devices especially mobile devices.
Localization in Hindi language was done for North India audience.
Hinglish version was also created where the OSTs were in English and the audio in Hindi.
Ozemio did some outstanding work including content aggregation, 2D and 3D illustrations, Tables, animations, simulations and video editing effects.
Yamaha could deliver training to wide range of audience at reduced cost, efforts and time.
The delivery of mobile-enabled courses helped learners to undergo training at their own pace of time and convenience.
Training were completed quickly – around 5000 employees completed the training in a month’s time.
It became easy to share feedback and modules were updated on a quicker pace based on the requirements of the training.
Simulations and animations optimized the overall engagement and retention levels of intended learners.