The program was built in response to a massive corporate merger. To streamline this, leadership wanted a training program that would:
All client employees internationally across the crop science branch.Approx. 30,000 individuals.
The program focuses educating employees through building awareness both theoretically and with practical examples, then goes into details about actionable goals employees can move towards, encouraging them to do so, utilizing the following techniques:
Adult Learning Principles with content designs specifically built to relate to the roles and responsibilities of the target audience
With the acquisition of a massive crop science firm in June 2018, our client’s crop science division, previously the smallest of its three primary industries, had suddenly become its largest. To help streamline this merger, the company migrated from older, less centralized systems to a unified Salesforce-based CRM. The new Salesforce CRM promised to provide cross-functional insights and reporting with actionable data dashboards, customer-centric automation like proactive customer interaction, and massively simplified collaboration across functions.
Ozemio needed to create a comprehensive, globally applicable, and future-proof training program designed to educate trainees on how to perform the technical functions of the Salesforce software and on the CRM's many benefits to the customer journey, and ensure employees can better organize the massive quantities of data to advise on how specific crops will interact with weather, fertilizers, and soil conditions in specific areas to help clients, typically farmers and agriculturalists, pick the best crops for their fields’ specific conditions.
The program was split into microlearning segments to make it easier for learners to pick up content flexibly around their work schedule.
The first module, Introduction to Salesforce Service Cloud, details the many benefits of a Salesforce CRM system. The module consists of videos that explore the many conveniences employees and customers gain from the company's adoption of the Salesforce CRM.
The second through sixth modules, each designed to be completed independently and in any order, were simulation-based modules. Through these modules, learners could understand how specific aspects of the Salesforce CRM worked. The training used application-level, practical training with gamified, high-engagement formative assessments and focused on troubleshooting. Each module concluded with a summary of the module's lessons for easier revision.
Besides the six primary modules, Ozemio developed additional troubleshooting scenarios and gamified practice exercises to help learners adopt many of the program's lessons. This additional content served to further customize the program towards those who want more guidance.
Each of the six modules was concluded by a simulated, interactive assessment involving a mock client, ensuring learners experience applicable, real-world scenarios as an evaluation. Employees were also allowed to retry the assessment until they succeeded.
The assessment difficulty ranged from mildly to highly challenging, maintaining a healthy balance of questions to both encourage and push learners at every stage of the course.
Instructional Designers, Media Experts, Subject Matter Experts, and our Quality Control team.
Totalling at 2511 work hours.
"Ozemio, working with you made for an amazing 2021 It’s with a sense of nostalgia that we see this Our sincerest thanks for what you’ve accomplished on our behalf, and on behalf of thousands of sales professionals. Your excellent work will make a difference in the lives of many, many people. And what’s even better, we became friends."