In the software industry, many companies are looking at the exciting new opportunities presented by building gamified eLearning tutorials to help business clients adopt new technologies. These gamified learning solutions have rapidly grown the target audience of many of these software solutions and rapidly increased the speed at which people are able to grow their skills in tech.
With many companies deciding to continue with largely work-from-home and hyper-mobile business infrastructure, many new software solutions have grown in popularity to meet new demands. This includes an enormous industry of food delivery becoming commonplace, rideshare apps becoming incredibly profitable overnight, and dozens of other new apps and hundreds of other software services geared towards individuals who need their social needs met in isolation, from chat apps - both personal and professional - to eCommerce and entertainment.
This trend of businesses taking their infrastructure digital has even expanded to the banking industry, with a rise in neo-banking software solutions like branchless, fully digital banks. The largest of these banks is valued at over 33 billion USD. Cryptocurrency has also seen a tremendous boom in popularity, with many companies competing to build robust, reliable wallets and marketplaces to store and trade crypto assets.
These are just some examples of the many ways that software solutions have grown exponentially in popularity in recent years. While some consumers might be wary to approach these solutions at first, effective training to help them become comfortable with the software can rapidly grow the scope of these cutting-edge software solutions, assuaging the concerns of worried customers and instead taking advantage of their position as the trailblazer in an otherwise unexplored niche.
Many prudent companies are constantly looking for ways to streamline processes. Consistency and ease of work are highly valued in any workplace, and new technology is often seen as a means of disturbing the workplace rhythm, even if it's designed to make the lives of employees easier. These assumptions can be quickly addressed, and any pushback against the new technology dashed, through gamified tutorials and demos that showcase how easy the tech is to use. The gamified nature is particularly useful because it helps employees follow along and get personally comfortable with performing the actions required to use the technology effectively in a guided environment first before they're expected to do so on their own.
Many B2C software solutions, especially those targeted at older or less tech-savvy audiences, struggle with a similar problem. Many people are hesitant to adopt new technology because of a fear that the new tech will be difficult to use, and software solutions have to find some way to push past that to appeal to these markets. The simplest and most effective solution by a wide margin has been gamified tutorials and demos. These gamified learning solutions provide these potential customers, similar to the case with employees, a way to grow comfortable with the product before committing to it. This is sometimes paired with a free trial, but not necessarily. All that needs to be explained is that the product has use cases that apply to the customer's life and needs and that the product is easy to use and has an intuitive user experience. Both of these can be done incredibly well through a game-based learning program, and often in very little time.
Commercial B2B software solutions have grown to be a massively profitable industry. With the meteoric rise of solutions like Salesforce, the B2B software solutions industry has quickly expanded as more companies are relying on technology more intrinsically for many processes - and with the increasing frequency of work from home, that dependence is only rising. This makes for often difficult experiences of change management as companies strain under the new requirements of an increasingly digitized workforce, and in that environment having a way to streamline the conversion process can make your product or service massively more attractive than your competitors. Many of the best businesses today come with free modules, or even entire programs, dedicated to teaching clients and their employees how to handle, manage, document, and install a software solution. These tutorials and demos have become absolutely instrumental in the industry and can make a world of a difference in attracting new clients and growing your business.
Ozemio has helped many companies in dozens of multinational companies, including leaders in fintech, service tech, telecommunications, retail, and much more, to create customized eLearning systems. You can take a look at our website here, where you can reach out to one of our experts for a free consultation. If you're still unsure of your learning plan or about how we can help you, feel free to ask us for our samples and case studies that can help you get an idea of what to expect from us. We look forward to hearing from you soon.