SGI - Anti-bribery Awareness Program for Intended Audiences

SGI

Service Case Study

Education

The client wanted to train corporate learners on ethics and regulations of the workplace. In particular, the issue of Bribery had to be dealt with, making sure that learners are well-equipped to handle it at work.
They also wanted to experiment with just-in-time learning by providing key information to the learners just before the quiz, so the learners can not only retain the knowledge but also performs better in the quiz.

After several rounds of consulting, it was decided to deliver a short learning nugget on the Anti-Bribery laws of the country, so that the learners can score better in the game and are compliant with the laws of Anti-Bribery as well.
The video had to be created within a stipulated time and budget. As a subject, Anti-Bribery Laws is solemn because it deals with serious consequences.
It was also important to consider the seriousness of the issue and handle it tactfully.

The video was created with easily identifiable characters with whom the learners find an instant connection. The protagonist of the video is Dave - a young corporate employee, ambitious and upwardly mobile. But he, like any young employee, lacks confidence in the face of new responsibilities and sometimes gets overwhelmed by them. By creating such a character and a scenario, we were able to create a certain amount of empathy in the learners because they could identify with Dave and the situation, he found himself in.
The content was infused with humor and light-hearted camaraderie that often exists in working relations between employees. Humor was also introduced to make the characters real – with real fears and real lives. This provided relief for the learners as well as ‘humanizes’ the characters, so that the learners could further identify with them and thus learn more.
The imagery played a strong role in imparting relevant information, with apt visual clues. Since there was very little on-screen text, the images helped the learners to develop visual memory, which was a strong catalyst for assimilation of long-term knowledge.
An audio voice over formed the backbone of the video and explained the scenarios and concepts to the learner. The tone was non-authoritative – the narrative style helped to make the learners at ease with the content.

The production budget of a good video was always on the higher side. With whiteboard animation, we were able to create images using hand-drawn graphics and then utilized suitable graphics software to convert them into required format – all within stipulated budgets.
In the absence of real people or places, the animated video was devoid of all racial or cultural bias – and hence suitable for all audiences alike.
With a tight balance of information and imagery, we were able to impart learning under 9 minutes. This made sure that the video was impactful yet more palatable for the learner.
The infusion of animation videos and games was a novel concept that increased the impact of learning on the whole. The learners were more aware of the Anti-Bribery laws of the land as well as the practical implications of them at the workplace. This created a better working environment for all – devoid of the evil of Bribery.