Adopting Custom eLearning for Confident Workforces
June 8, 2023
Microlearning: Why bigger is not always better for employees
June 8, 2023
Author
Jainey Sheth
A report by Statista reveals that on an average organizations spend $1,300 annually on training their new employees. Yet companies worldwide still struggle to optimize the skill of their workforce for future-readiness. Thus, today’s employees require constant upskilling to stay at par with the dynamic business landscape.
Bespoke content or customized content optimizes the learning modules to meet the unique needs of the employees, as well as it provides organization context to learning initiatives, thus emerging as an enabler in talent development.
In this blog, we discuss how bespoke content fosters an effective, impactful, and engaging learning environment to facilitate talent transformation.
What Is Bespoke Content?
Bespoke content is custom–made training built for a company’s specific roles, skills, processes, and business goals. It uses real work situations, tools, and tasks instead of generic training materials.
Teams create bespoke content when off-the-shelf training does not meet a specific learning or performance need. It can cover onboarding, leadership, compliance, technical skills, new technology, or role-based training.
For example, a company launching a new customer service process can develop bespoke content around its own systems, customer cases, and service standards.
Why Is Bespoke Content Important?
Bespoke content makes training more relevant to the job. It focuses on the skills employees need and the business goals the training needs to support.
Off-the-Shelf Training Doesn't Stick
Generic training may explain a topic without showing employees how to use it at work. Bespoke training uses job-specific examples, tasks, and scenarios.
- Focuses on real skill gaps.
- Uses workplace examples.
- Matches internal processes.
- Gives employees job-relevant practice.
Aligning Skills to Unique Business Strategy
Bespoke content links employee skills to specific business goals. It helps L&D teams build training around the capabilities each role needs.
Teams can invest in bespoke content to:
- Build skills tied to business goals.
- Address role-specific skill gaps.
- Support new business priorities.
- Prepare employees for changing roles.
Managing the Speed of Tech Disruption
New technology changes the tools, tasks, and skills employees need. Bespoke training shows employees how new technology fits into their actual work.
It can help teams:
- Train employees with new tools.
- Explain changes to existing workflows.
- Practice new processes.
- Update learning as tools change.
Boosting Employee Retention
Relevant training gives employees the skills they can use in their current roles and career paths. Role-based learning can also support upskilling and reskilling.
Teams can implement a bespoke content strategy to:
- Build role-specific learning paths.
- Support career development.
- Prepare employees for new roles.
- Target specific skill gaps.
Bespoke Content Strategy for Organizations
A bespoke content strategy starts with the business's need and maps it to skills, roles, learning formats, and outcomes. A simple four-phase process can guide development.
Phase 1: Discovery & Gap Analysis
Find out what employees need to do better and why. This sets the scope for training.
- Define the business goals, performance issues, and skills needed.
- Get input on employee challenges, skill gaps, and job requirements.
Phase 2: Content Architecture & Design
Turn the skill requirements into a clear learning structure. Match the content and format to each learner group.
- Define the skills and knowledge needed for each role.
- Use eLearning, microlearning, simulations, videos, or gamification based on the learning goal.
Phase 3: Agile Development & Delivery
Build the content with input from L&D, subject matter experts, and the business. Test and refine the content before a wider rollout.
- Build clear objectives, practice, scenarios, and assessments.
- Use AI to support development and SMEs to check business and technical accuracy.
- Deliver the training through the LMS and track learner activity.
Phase 4: Measurement & Iteration
Measure whether employees are applying the skills and use the results to improve the training.
- Monitor changes in job behavior and task performance.
- Review assessment and learner feedback.
- Find areas where employees still need support.
- Update content when skills, tools, or processes change.
A strong bespoke content process keeps learning tied to the actual job. Deliver bespoke content based on clear skill needs, measure its use, and update it as the business changes.
How does Bespoke Content contribute to talent transformation?
A Personalized Learning Experience
In this dynamic world where organizations have been rapidly evolving, companies need to empower their workforce with the required knowledge and skills. As organizations are navigating the maze of technological developments, they anticipate the technological empowerment of their workforce via future-proofing. In this regard, bespoke content takes center stage by personalizing learning through content that aligns with the unique needs and strategies of the specific organization.
Contextual Learning
Bespoke content optimizes the learning solutions of an organization by substituting generic content with relevant, industry-specific material, thus ensuring that employees invest their time in learning skills that directly relate to their roles. This substitution increases the efficiency of both the learning program and the employees, improving the organization’s overall performance.
Increase in Employee Engagement
One of the primary challenges in learning and development is sustaining employee engagement. However, bespoke content addresses this issue by tailoring learning materials to align with organizational preferences, learner needs, and industry innovations. This approach fosters an engaging learning experience, facilitating employee upskilling through active learner involvement.
Adaptive Learning
Effective talent transformation occurs when learning modalities are mapped with the learning styles of employees. Bespoke content enables learners to upskill themselves in their preferred learning styles. Bespoke content is thus localized and tailored to enable successful learning so that a uniform learning experience is created for every learner, thus paving the path to successful talent transformation. Hence, bespoke content provides the flexibility of designing and implementing adaptive learning solutions that that optimizes the learning goal.
Aligning to Organizational Goals
Talent transformation is not only about transforming the individual employee but also requires aligning the talent pool to the organization’s objectives. Bespoke content development is a dynamic and effective method of reaching these goals by measuring skill gaps, recommending the learning path, and finally closing the skill gaps. Bespoke content directly contributes to the organization’s success through transforming its talent via upskilling, reskilling, and cross skilling.
Ozemio: Offering Customized Content
Ozemio empowers organizations by upskilling their workforce via bespoke learning solutions specifically tailored to the requirements of the organization’s workforce. Ozemio provides proven human-centric, outcome-driven, performance-oriented learning solutions that foster exponential growth.
Conclusion: Unleash the Power of Bespoke Content with Ozemio Today!
In today's ever-changing business landscape, contextualization is the key. And Ozemio is your partner in unlocking the potential of your workforce. Through tailored learning solutions and impactful, bespoke content, we help organizations not just survive, but thrive. Don't settle for one-size-fits-all. Unleash the power of personalized learning with Ozemio and drive exponential growth.
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