Mercedes-Benz – Visually-appealing E-learning Content for Diverse Audiences
June 16, 2023The Power of Vision: How Ozemio Propelled Human Rights & Sustainability at a Pharma Giant
Client:
The client is a German multinational pharmaceutical and biotechnology company and one of the largest pharmaceutical companies in the world. Their business areas include pharmaceuticals, consumer healthcare products, agricultural chemicals, seeds, and biotechnology products
Category:
Service Case Study
Industry:
Pharmaceuticals
Business Requirement
Contributing to sustainable development is a core element of the client's corporate strategy. This German-based pharma company promotes inclusive growth and responsible use of resources to help people and the planet thrive. They strive to protect human rights and promote sustainable development.
The client wanted to design a transformative learning program to highlight this vision and deliver objective-based learning to its diverse workforce worldwide. The primary objective of creating the learning course was to spread awareness amongst the workforce regarding Human Rights and Sustainability. They expected the learning experience to be engaging and impactful.
Challenges Faced
1. Diverse Workforce: Their workforce is spread across 83 countries. It was necessary to create a learning solution that could cater to their employees' language. Using English as the only module language might have created a language barrier.
2. Lack of Awareness: The workforce needed to be made aware of all the activities and initiatives undertaken by the client to improve the well-being of their community.
3. Human Rights & Sustainability Challenges: The client wanted to design focused learning modules to showcase how they addressed specific Human Rights & Sustainability challenges:
- Attention to their diverse stakeholders: Convey who they are to the stakeholder groups identified in the Human Rights Policy: clients, communities, suppliers, and employees. And refer to the critical items of their Human Rights policy
- Illustrate with company-specific examples: Derive the company-specific risk profile from the Human Rights salient risk analysis and refer to the corresponding policy (e.g., BASE Principles, Supplier Code of Conduct, Fairness & Respect at Work). It was essential to help employees relate the policies with the vision and mission of protecting Human Rights and Sustainability
- Enforce accountability: To emphasize that each employee is responsible for upholding the respect and values of Human Rights within their scope. Each employee has a role and responsibility to speak up in case of Human Rights infringement.
- Showcase impact: It was essential to showcase the result of the efforts and initiatives of their workforce. These efforts included:
- Improving local food supplies and reducing poverty in rural communities
- Improving women's health, rights, and economic status as a significant step towards increasing gender equality
- Improving the overall health of the community
Solutions Offered
1. A Two-Module Course
Ozemio undertook this challenge of integrating values into the strategy. To bridge this gap, Ozemio introduced a commitment to action strategy and created a two-module course on Human Rights and Sustainability.
These modules were enriched with various video effects created using Adobe After Effects. Each module was divided into smaller, microlearning-friendly sections to facilitate easy navigation, review, and categorization of the information for employees.
2. Designing Purpose-Driven E-Learning Modules
The Sustainability & Human Rights learning modules were designed to build awareness, pride, and ownership of the client's commitment to Human Rights and sustainability and understand how it ties to their strategy and operations.
3. Principles for Designing the E-Learning Module
After understanding the objectives of this learning module, Ozemio identified the principles for designing them. These principles helped us imbibe the essence of their vision and what they wanted to achieve from this learning course.
4. Intuitive and Relatable Learning Course Design
The learning course was meticulously designed to be user-friendly and easily understandable. It emphasized relatable elements within the learning modules, enhancing the content's engagement and relevance to the learners' experiences.:
- Video messages provided by the CRO about why the company's strategy focuses on the needs of human beings and its commitment to respecting Human Rights across our value chain
- Case studies of company-specific examples derived from the Human Rights salient risk analysis, along with a few cases derived from past situations (child labor, forced labor, safe product water quality, worker's health)
- Real videos showing how the client is contributing to addressing some of the most pressing challenges
- Each module begins by showing the reality of the problem. We included several statistics to explain how problems like slavery are still very real, with videos showing rescued victims as they talk about their struggles.
Impact and Results Achieved
- To make the learning modules accessible to all 83 countries where the client is present, they were translated from English into seven different languages.
- Human Rights and Sustainability have seen a tremendously positive response across the client's worldwide network.
- The balanced use of human experiences and hard-hitting statistics successfully educated the workforce on how human rights and sustainability are being measured and how they can be improved.
- The training program was commended at the client's L&D conference, where it was used as an example of excellence in design and implementation.
